The Ultimate Core Value

"Just because you can write more doesn't mean that you should." -Seth Godin

Recognizing your values is being aware of what is most important to you. Knowing your Core Value is a matter of identity.

Uncertainty about your Core Value is self-deception on a scale so vast, its magnitude can hardly be conceived. To be alive and not to know yourself is to believe that you are really dead. For what is life except to be yourself, and what but you can be alive instead? Who is the doubter? What is it he doubts? Whom does he question? Who can answer him?

In every thought, every feeling, every impression, every act, and every dream or nightmare, there is one question being asked, with one answer being sought. What am I?

Why do you think that all the great teachers of self improvement talk about purpose and passion as keys to your success? Are those things for you to attain? Or are they actually expressions of someone who is self aware? Who recognizes who they are? Even though they may not always have the words, They Know!